categorywatching is dedicated 'Retail Category' Trend Foresight – the future trend horizon through the lens of retail categories such as plant-based and free from, snacking, meat, convenience, beers, wines and spirits, frozen, cakes and desserts.

trendhub articles, reports, videos and infographics will ensure that you and your teams are informed, educated and inspired to shift the future of food and drink.

Like all trendhub content, it's easy to search, share within your company community, download and save into your own customised reports.

Making Sense of Trends

Drive directional clarity to your business and brand, with dedicated trends, foresight, and interconnected themes of the most relevant food and drink categories.

Connect with trends at a behavioural level, underpinning trend inspired innovation with the deeper social and cultural 'why' behind the food and beverage trends, with a look towards the consumer of the future.

"The future food trends and foresight thefoodpeople provide and the way they work with us to interpret them, are a crucially important source of inspiration and directly translate into successful new products for us and our customers."

Richard Hawney – Former Group Head of Category Marketing & Insights, Finsbury Food Group